Business of Animation- Live Brief

Heinz
The Heinz brief is to create an advert showing how fun and zingy it is to eat Salad cream. Getting young children as excited about salad cream now as they used to be. I planned to create foods which you would salad cream on. I took inspiration from old cereal adverts and tried to show how Salad cream brings out excitment and energy in food. Here is the first attempt:



I was given feedback that the chip (on top of the diving board) was unclear and so I had to change it. Otherwise I had not added sound yet which was another element I need to improve on. This aniamtion may have been alot better if I had generic characters for the foods but due to time shortage i was unable to do this, I know this is not realy a valid excuse but it is the truth. Here is the animation after I re-made the chip into a piece of broccoli and added sound:



I had a little play around with the colours aswell because i recieved feedback that the purple fence looked like the it was from catfood 'whiskers' advert. I feel that the sound can be improved, Im not a particular fan of the 'splat' when the broccoly lands in the salad cream. but in terms of aniamtion I feel that the story makes sense and is visually exciting with bright colours and believeable behaviours.

Kino 10
The Kino10 brief is to create a 5-20 second ident, which they will be able to play at the beginning of shows. I took this oppertunity to learn some new After Effects tutorials and  just have a play with all the different settings i could. The brief states that they want; something internet bloggers will talk about, something that will show some history of animation and look towards the future. Pretty tall order for 20 seconds, but I tried to fit as much as i could in.
I took the audio from Matt Tucker http://soundcloud.com/snare_65 
I had to edit the volume a bit so that when the screen fuzzes up, the volume drops. I tried to add soem static but that ruined the song. I felt the track without the static was a bit more elegent.

I animated this a few times. I came back to it at later dates in attempt to make it more interesting but not over the top, this also gave me a chance to experiment with alot of the presets on After Effects. Here are the 3 stages I went through:



At first i put in all the elements that the brief asks for, the different animation apparatus are shown centre screen, reffering to the history and the entire animation shows a stand by screen with a count down which is a classic intro to a feature film. Problems were that it was too long and needed a bit more umph!



So here i may have gone a bit over board, firstly i cut it down to 12 seconds but i also wanted to make it look as though the film was skipping. The feedback i got was that it made people throw up a little. so i knwe i had to slow it down.



Finally I slowed it down a whole lot and made the background lighter so that the logo and text pops a bit more. I also recieved feedback that because the text 'please stand by' is too fine it may be fuzzy when played on a tv screen, I felt fine with that because it will only add to the effect im attempting to portray. I may think about adding the music from the origional back in.

Business of Animation- Chello Zone Promos

ITALIAN MONTH, 15 SecHere is the first attempt at the 'Italian Month' advert. I story-boarded this quickly but felt I had to see it on screen so that I could make improvements on it, I always work with the thought that the best way to do something is to re-do it. Because the theme is on italian food, its realy hard to get away from the whole resteraunt scene. The example video shown to us was also in a resteraunt which is annoying, I may do this animation- work on other projects and then come back to this when the creative juices are realy flowing. I thought bringing a chef into it would be a nice idea because sterotypical Italian chefs are always bragging how good thier food is.





I think this is good enough for now, as I say I will come back to this and improve it later.

SUGAR RUSH SUNDAYS, 5 Sec
I feel realy happy with this one. Before I herd the audio track we had to aniamte to, I had two ideas; the first was sugar cubes breaking free from a sugar pot and rushing over to the TV which would have 'Sugar rush Sundays' on. The second was derived from the fast pace editing of You Tube videos of a girl playing with cookery props and images of sweet foods flying around the screen. This is what the origional story boards looked like:

The drawings are fast and sketchy, because I was more concerned about creating the final images on Photoshop, rather than perfecting the story board, as this is the 'buisness of animation' the focus was on the final outcome, more than the pre production. The closest  idea to the audio was the sugar cubes, but as the audio was only 5 seconds long I changed the sugar cubes to sprinkles, and thought they could sky dive into ice cream!  and so heres the new story board:

And heres the animation:


I find my work looks a more and more professional as I do more projects.

I later decided to redo this aniamtion because there was not enough of  a variety of sweets on desplay. Aslo I wanted to have a go at playing with different types of text. So in this animation I learnt how to 'pre comp' effectively in After Effects, and pre comping effectively allowas me to go back and change any small part of the aniamtion without disrupting the rest of the animation. Here is the Final:



STREET FOOD MONTH, 5 Sec

I had a few ideas for this animation. I think all of them are as good as each other. The first idea was pretty long, it felt that aniamting this would not fit the sound clip. But still it was my favourite and i would make it work if I could. While making this animation I was still learning Adobe After Effects and wanted to experiment with textures and lighting.

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The second idea (above) was simple but I think it has been done before. I was actually planning to go out and film a fast food worker, flipping a burger, and then aniamte the text on top. In hind sight this would have been the best choice because I could have had a go at compositing in After Effects, which is something I still need to do.  The third idea (below) was another simple plan. A pizza dlivery driver on the road, and the pizza boxes shuffel about as the bike hits a bump on the road to reveal the 'Street Food' logo. This animation seemed simple to start off with  but creating the street and buildings actually take alot of work, and it is not possible to repeat them. I attempted it but it was clear, where I had repeated them. Also, the main reason I diddn't use this is because it is too close to Pizza, (one type of food) and I wanted to show a diversity of fast foods.

So I went back to my origional idea to see if i could infact take a 10 second idea into a 5 second aniamtion.

I made a quick story board and then started aniamting:

One Small problem I faced was delaying some of the trucks that passed by, this was because I diddn't want the screen to be still when the sign came up. The final bumper looks preety good, it could be a little lighter but I like the contrast between the sunset and buildings, also the darkness makes the text on the board stand ot more.

Business of Animation- The Project Brief

New Year, new projects, and boy do they come in large bundles. This years new years reseloution is to better my professional online profile, and althougth I've had a late start to it, its one that im hoping to actually do!

On to the projects...
We have 3 small briefs, which are 5-15 second advert comps for Chello Zone CBS.
-Streetfood Month
-Sugar Rush Sundays
-Italian Month
But at the moment we only seem to have the audio for 'Italian Month', so I guess the others will have to wait.

Then 4 larger briefs, which I believe are Live competitions but sound fun.
-SEGA, 20th aniversary of sports interactive
-BLKY, mobile inbox content design
-Kino10, promo


And finally I have my first client!
And theres more information on that in the menu bar at the top of the page ^^

Narrative, Adaptation and Interpretation: Final script

Im also going to concentrate on the research for the knetic text. We have now decided to change the 4 points we expand on to show what the custard factory has to offer clients. Below is the entire script and words which we will use as a story board for the animation. High lighted words will be spoken by a VOICE OVER and appear on screen: 

Digbeth Final from Rizwan Khan on Vimeo.

A city is a work of art... but what makes a city a city?
Population?

Markets?

Buildings?

What about? 

culture 

history 

atmosphere

art

community

urban grain

growth

environment

No-one see's the interior of a city, only the exterior.
 
In 1837 a man named Alfred Bird fell in love with a girl who loved custard but was allergic to eggs.
So out of his love for her he made the first egg free powdered custard.
He then started manufacturing his new found product, in the custard factory.
After he died the custard factory became derelict for 20 years.

But now..

Artist Studios

Studio space (shared or single)

galleries

competitive price

amature

experienced

buy and sell

chance to collaborate

street art

strong social media base

suspended ceilings available

Excellent natural light

Good public transport

Flexible terms

Safe & secure 

Retail

existing customer front

no highstreet competition

client based

buisnesses gel together

relaxed atmosphere

professioal

boutique

retro

chique

ideal for start up or growing businesses

disabled access

flexible licence agreement

parking is available for tenants and thier customers

Events

Weddings

international confrences

vintage fair

sales

film premiers

festival destination

art exhibitions

concerts

community sports hall

skatebaording competitions

prom

nightclubs

-6 rooms, built in the 1850s and lovingly restored

film and photoshoot

state of the art sound and lighting

Office Space

Fully equipped and ready-to-go

Flexible to grow, downsize or relocate

Managed offices with no upfront costs

A flexible lease

catering available

modern refurbished

close to city centre

car park available

near shops and cafe

open plan and individual office suites

commercial location

projects and meeting room facilities

-video conferencing are available on request

superfast broadband 

In order to progress we need more Creative people.
Creative people who are naturally talented designers 

with aspirations and a retail mind.

What can we offer you and your new business?

-We welcome you to a community of people 

who are developing businesses just like yours.

-We offer an escape from the rat race that you find in the High street.

In the form of a subculture which exists within the boundaries of the custard factory.

Offering positive atmosphere and a relaxed environment.

-Intimacy between our clients and us, meaning less of the whole suit and tie affair.

-The custard factory helps support your independent business,

from funding to cheap rates. 

Which in turn helps the economy within the custard factory to keep flowing. 

- 400 studio spaces, 

15 acres of land, 

galleries, 

theatres, 

restaurants, 

office and retail space.

Help us help you and watch the city within a city grow.
Its the media quarter,Custard Factory. 

YOUR SPACE HERE

Narrative, Adaptation and Interpretation: Story board

 

This story board shows the structure and order of the final video. Because the animation is mostly knetic typography, it is difficult to show exatly how it will be seen, because we will experiment at the time of animation. Ive created ana anamatic below which shows timing and is a chance to hear the music which was created by Matt Tucker. We have been given permission to use clips from his sound cloud (below).

Latest tracks by TUCKer

Narrative, Adaptation and Interpretation: Custard Factory as a tourist attraction (brain storm)

 I have sent the following script out to my group who can add things to it an d send it back. Hopefully, we can use this brainstorm as a script and story board to creat a visually exciting text animation to show things to do in Custard Factory. I want to use some photographs and videos as short clips within the animation aswell.




GETTING THERE-
 train- ticket- train station to digbeth- buildings- bullring, car park- old police station- row of offlisences- coach station- birmingham markets- railway bridge- busstops outside digbeth cold storage building- bus ticket- walking- sign posts
DID YOU SEE THAT?-
 art exibition- zelling- galleries- artwork- green man- dragon- lion head- lake 1 and 2- art studios- artists, sculptors and designers- MILMODA ART (fine art)- kodak moment- street art- graffitti on canves- StreetPrint- Graffiti4Hire
KEEP THAT SHOPPING BAG-
 Vintage- uraban village- 1940s - 1980s, specialising in the 1960s,Records, Artwork, collectables- design studio- boutique- corset- individually handmade- detail- quality- service- nice price- bridal- finest fabric- personal- relaxed - friendly- Stunning- Unforgettable- Breath-taking- Gorgeous- Elegant- Beautiful- Striking- Unusual- jewlrey- sculpted professionally- accesories- shoes
KEEP ON ROLLING-
skateboarders- ramps- tricks- hang out- community- gang- baggy clothing- street- flat caps- tshirts- screen printing- gamers- audio affair (unique elictricals)- radio rubarb- music- headphones- instruments- wind- brass- guitar- drum and bass, house and breakbeat- dynamic atmosphere
MUNCH MUNCH-
 Yumm cafe- home cooked- made-to-order sandwiches- coffee and cakes, come and join us for a light lunch- indulgent dessert or just cup of coffee- 'to serve great foods, at good value with excellent customer service, consistently'
GOING OUT OUT-  
>Room1: Factory club- three-tiered, glass-fronted facade-
>Room2: Kitchen - A-list DJs- Felix da Housecat, Steve Lawler and Paul Oakenfold-
>The Pool, drained- heart of the Factory Club complex- state-of-the-art sound and lighting- branded events- NYE party-Skins Premiere Party with Annie Mac and Dj Yoda
>The Old Library: unique festivals,corporate events, weddings, sit-down dinners, salsa class
>Space2: converted warehouse-  Annie Mac, Radio 1 live, Pendulum live, Mylo, Basement Jaxx, Groove Armada, Calvin Harris live
EVENTS- Outlook fashion launch party- Outlook 2011, Europe’s leading Bass Music & Soundsystem Culture Festival.