Thursday 20 October 2011

Narrative, Adaptation and Interpretation: Developing new idea

Ok so I went out to interview the guy who leases retail space for the custard factory and then used what he said to write first draft of the narrators script. Took longet to do than it sounds.
Narrator's dialogue:
Hi there, were here today because were looking for some people. 
But not just anyone, were looking for creative people. People who are natural designers with aspirations. were looking for young and old talent, and people who can put turn that talent into a strategy for a business. But not our business, your business! Your idea! your market! 

We know creative people like being around other creative people, and that is something the cooperate high street can never have. Everyone wants to know where the cool record store is, where the independent book shop is and where the vintage fashion shop is. 
Our community of niche businesses creates that dynamic and exciting subculture. Its a place where you would meet your friends because its a good gig, because its a nice bar or just because its just a cool place to hang out. We don't want leading brands! Where the city within a city and our city is a work or art! 

There was a story of a man called Sir Alfred Bird who made millions making egg-less custard, but it was originally a love gift to his wife who was allergic to eggs. Well, were based in his custard factory, and it is because of this intimacy that we want the right kind people. People who understand the link between retail, culture and art! 

Were not a PLC board of directors, so we can respond quickly clients without the whole suit and tie attitude. Accross 15 acers of land, which is a stones throw from the city centre, we offer, galleries, theaters, offices and retail space. Weve been here for over 20 years and are giving this shout out small creative entrepenures and buisnesses looking for affordable studios. 

We are the Custard Factory in Birmingham, Digbeth. Come on down, and disocver it for yourself...

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